Upgrade with intelligence

Move from one timepiece to the next without the friction of selling first. Trade-in values are enhanced and applied directly against your next purchase.

How a trade works

The upgrade, simplified

Send us photos of the watch you would like to trade and the model you have your eye on. Within hours, a specialist will return a precise trade differential — the only figure you ever pay.

Begin a Trade

Worked example

Your current watchRolex Submariner 116610LN

Trade-in value£10,500

Your upgradeRolex Daytona 116500LN

Retail price£23,000

You pay£12,500

Enhanced trade value

Up to 110% of market value when offset against any piece in our current inventory.

Zero exchange fees

No admin charges, restocking fees or hidden costs — what we quote is what you receive.

Curated upgrades

Our specialists curate a shortlist of upgrade options matched to your taste, budget and wrist.

Same-day swap

Walk in with one watch, leave with another. Same-day in-showroom exchanges fully facilitated.